Casino marketing promotions can be a tricky area. You don't want to appear to be promoting excessive gambling, but you do want to bring in new players. You need to engage players and ensure your customer experience is as positive as possible. You want to do this without spending a large amount of money on extra specialized staff or more time on individual messaging and development. Marketing automation provides a solution for effective and efficient casino marketing. By implementing marketing automation into your casino promotion ideas, you open the door to powerful and instant communication with all your regulars. Here are a few casino marketing ideas to take advantage of marketing automation for casinos.
Daniele Ammannati Player Development Manager. A native of Florence, Italy, Daniele (dan-yell-ee) immigrated to Tampa Bay, FL at the age of nine. In 2012, he moved to Atlantic City, NJ to make a career change from 10 years in the Financial Marketing industry to Player Development where he started as a Casino Host at the former Revel Hotel & Casino. 65 casino 4 casinochip123 3 casino22 3 casinovegas 2 casino02 2 casino12 2 casinogirl 2 casinoking 2 casinolucas 2 casinoman 2.
- A loyalty program allows you to reward customers who come back to your casino. It also keeps your regular players coming in for the chance at high-level prizes and the ability to redeem loyalty points for lower level prizes. Even if customers are only coming in for drinks or to view an event, the loyalty program could be a draw for food and drink or other prizes instead of games.
- By holding contests, you can engage serious players with the chance to play in a VIP event where they can compete with even higher stakes. This will draw serious players, particularly in cards. While many games are casual and depend on luck, card games like poker are regarded as a sport. Any casino can take advantage of that hype by holding their own local events.
- Know your customer. By orienting your events and games toward your customers and not your industry, you can react much faster to the use of new innovations and the internet for casino marketing. The best way to do this is to have web tracking capabilities and some form of contact management. These allow you to gather details about who your customer is, what they do, and where they come from in order to best understand what they want and need.
These are some pretty basic casino promotion ideas and they can be done without automation, right? But if you do automate them, you can use email, SMS, and forms to gather information easily. This information is automatically tied into the customer tracking software and the contact manager. This way, you can have a contest, an event, and a loyalty program that are all at least partly automated. Automating the process enables you to set up casino events and inform people about them cheaply and easier than before. What happens to all the money and time saved? They can be invested back into other areas of your business.
Rampart Casino and The Resort at Summerlin in Las Vegas is an award-winning resort and casino destination. Experience the total vacation package including the best in gaming excitement, championship golf courses and live entertainment, to luxurious amenities, beautiful hotel rooms, and world-class restaurants. Here are a few casino marketing ideas to take advantage of marketing automation for casinos. A loyalty program allows you to reward customers who come back to your casino. It also keeps your regular players coming in for the chance at high-level prizes and the ability to redeem loyalty points for lower level prizes. Casino hosts work for the marketing department of a casino, and marketing is what they do. The idea here is to develop relationships with higher value players so that they not only stay at your casino longer, they come back more often, and they hopefully play less or preferably not at all at competing casinos.
Q Casino Hosts App
Implement these casino marketing ideas with marketing automation
For more information on the tools casinos could use to benefit their business, check out our casino and resort page. For more information on marketing automation, what it can do, and how much it would cost for our ultimate marketing toolbox, have a look at our marketing automation page. Or, contact us at sales@simplycast.com or by phone at one of the numbers below:
Local: 902-835-8974
North America:1-866-323-6572
Australia: +61.2.8011.3385
United Kingdom: +44.20.7558.8954
Sales is ext. 1 on each of those lines.
Contents
- 3 Benefits of Having a Host
What is a Casino Host?
A casino host is a personal casino representative. Instead of calling reservations to book a room, or calling restaurants to book a reservation, your host will be able to take care of everything for you. If you are in a casino, there will usually be a designated host on duty that can help you at any hour, even if you don't have one assigned to you.
Hosts are not usually on the casino floor like dealers or floor people. They will greet you and stop by if you are playing, but they do not have any other job beyond making sure their players are taken care of. At some casino properties, there will be different tiers of hosts, where higher value players are assigned to more experienced hosts.
Have a Host Assigned
If you only play low limit blackjack or slots a few times per year, the odds are that you won't have a host assigned. If you ask for one, the casino may find a host for you, but it will largely defeat the purpose as they won't have a lot to offer you. Look at it this way, the host if your own butler when you are planning a trip to, or are currently at a casino. If your play is valuable enough to the casino, they will assign you said butler. If you are an infrequent, low limit player, this is not an expense they are looking to spare.
Casinos handle their host programs differently depending on the property. Some will meet you face to face while you are playing. Others will give you a call or email to establish a line of contact. If you have put in a decent amount of gambling volume at a casino but still don't have a host (or one that you know of), the next step is to reach out.
If you are at a casino, visiting the host office is your best play for obtaining a host. Sometimes you will already have on your account, but they simply didn't contact you. Other times a host will need to be located for you. Most casinos have dozens of hosts (depending on their size), so one should be available for your immediate assistance. Once you finally have a casino host, the next step is understanding what benefits you will now be able to realize.
Benefits of Having a Host
The tricky part about having a host is that there is a lot of give and take. Do the hosts want to see you play a lot at their casino? Yes, of course. Do they want to see you lose? No, though some incorrectly believe this to be the case. The ultimate goal of any host is to ensure that you are kept happy during your visit.
Local: 902-835-8974
North America:1-866-323-6572
Australia: +61.2.8011.3385
United Kingdom: +44.20.7558.8954
Sales is ext. 1 on each of those lines.
Contents
- 3 Benefits of Having a Host
What is a Casino Host?
A casino host is a personal casino representative. Instead of calling reservations to book a room, or calling restaurants to book a reservation, your host will be able to take care of everything for you. If you are in a casino, there will usually be a designated host on duty that can help you at any hour, even if you don't have one assigned to you.
Hosts are not usually on the casino floor like dealers or floor people. They will greet you and stop by if you are playing, but they do not have any other job beyond making sure their players are taken care of. At some casino properties, there will be different tiers of hosts, where higher value players are assigned to more experienced hosts.
Have a Host Assigned
If you only play low limit blackjack or slots a few times per year, the odds are that you won't have a host assigned. If you ask for one, the casino may find a host for you, but it will largely defeat the purpose as they won't have a lot to offer you. Look at it this way, the host if your own butler when you are planning a trip to, or are currently at a casino. If your play is valuable enough to the casino, they will assign you said butler. If you are an infrequent, low limit player, this is not an expense they are looking to spare.
Casinos handle their host programs differently depending on the property. Some will meet you face to face while you are playing. Others will give you a call or email to establish a line of contact. If you have put in a decent amount of gambling volume at a casino but still don't have a host (or one that you know of), the next step is to reach out.
If you are at a casino, visiting the host office is your best play for obtaining a host. Sometimes you will already have on your account, but they simply didn't contact you. Other times a host will need to be located for you. Most casinos have dozens of hosts (depending on their size), so one should be available for your immediate assistance. Once you finally have a casino host, the next step is understanding what benefits you will now be able to realize.
Benefits of Having a Host
The tricky part about having a host is that there is a lot of give and take. Do the hosts want to see you play a lot at their casino? Yes, of course. Do they want to see you lose? No, though some incorrectly believe this to be the case. The ultimate goal of any host is to ensure that you are kept happy during your visit.
Try to be reasonable about what you should expect as a player. If you are playing $100/spin high limit slots for hours on end, your host will likely offer you unlimited room charges, but if you are playing smaller games, they will draw the line at a lower limit.
Convenience
Q Casino Hosts No Deposit
Convenience is what a host is all about. They will arrange a ride for you, book show tickets, book your rooms, arrange restaurant reservations, and cater to just about every need you have. Within reason, a host will do anything (non monetary) that improves your stay, even if you aren't a high limit player. This measure of convenience is why players of almost any limit will benefit from having their own host
Casino Offers
If you have a host, they will generally be able to cater specific offers to your play. For example, they can make sure you are the first to know about a gift card and free play giveaway. Perhaps the casino you are playing at is going to be sold out for New Years. If you are a consistent player, your host will reach out to make sure you have a room available if you are looking for one. Offers come in the mail all the time, but a good host will make sure you are always able to book the ones that you want before they fill up.
Comped Rooms
Comped rooms are much, much easier to obtain if you have a host. Calling the reservations line will not usually net you a free room, especially without an explicit offer. A host, however, can bypass this and book a room on your behalf. Plus, this is less likely to impact your future offers than if you book via the marketing department. The host should be your friend, so always try to book a room with them first before you call the hotel itself.
Comped Meals
As is the case with rooms, a host will be able to offer you more in the way of free food than the casino will give you by default. Sure, the casino may allow you to use your comps to pay for any room or dining charges, but a host can comp an amount above and beyond this. Ask ahead and your host should be able to tell you how much comp money they can allocate for meals.
Extra Benefits
A quality host will get to know you personally. As a result, they will have the ability to give you some extra perks where they see fit. For example, you may receive a free play offer or a bottle of wine on your birthday. They may even surprise you with a gift on Christmas. These are the sort of added benefits that only a host can deliver.
